Your Partner for
Evidence-Driven Growth.
Granite Insights helps businesses talk to real buyers, validate decisions, and move faster. We recruit hard-to-reach personas, run rigorous interviews, and deliver decision-ready findings.
Granite Insights helps businesses talk to real buyers, validate decisions, and move faster. We recruit hard-to-reach personas, run rigorous interviews, and deliver decision-ready findings.



With senior researchers and a flexible field network, we design and execute studies that answer the questions behind revenue: who buys, why they buy, and what will make them buy sooner.
With senior researchers and a flexible field network, we design and execute studies that answer the questions behind revenue: who buys, why they buy, and what will make them buy sooner.
Step 1 — Consultation:
Clarify goals, hypotheses, ICPs, and success criteria; align on methods and deliverables.
Step 2 — Ideation:
Draft discussion guides, screeners, and survey instruments; pilot and QA with your team.
Step 3 — Execution:
Recruit, moderate, analyze. You get an executive memo, theme map, and highlight clips in a live read-out.
Step 1 — Consultation:
Clarify goals, hypotheses, ICPs, and success criteria; align on methods and deliverables.
Step 2 — Ideation:
Draft discussion guides, screeners, and survey instruments; pilot and QA with your team.
Step 3 — Execution:
Recruit, moderate, analyze. You get an executive memo, theme map, and highlight clips in a live read-out.
Step 1 — Consultation:
Clarify goals, hypotheses, ICPs, and success criteria; align on methods and deliverables.
Step 2 — Ideation:
Draft discussion guides, screeners, and survey instruments; pilot and QA with your team.
Step 3 — Execution:
Recruit, moderate, analyze. You get an executive memo, theme map, and highlight clips in a live read-out.
We build enduring client relationships on trust, clarity, and measurable business impact. Every slide answers “so what?” with specific actions your team can ship next.
We build enduring client relationships on trust, clarity, and measurable business impact. Every slide answers “so what?” with specific actions your team can ship next.
We build enduring client relationships on trust, clarity, and measurable business impact. Every slide answers “so what?” with specific actions your team can ship next.




